At HyperPop, we’re not just another marketing agency. Our co-founder, Thomas Lee, spent 2.5 years working at the largest HVAC company in British Columbia, where he completed over 950 estimates in his first year alone. That’s real, hands-on experience in the field, understanding what homeowners want and how to sell HVAC systems effectively. But it doesn’t stop there—we’ve founded and currently own two HVAC companies in Metro Vancouver.
Every strategy we implement has been tested with our own money on our own businesses first. We know what works, and we know how to scale your HVAC business quickly because we’ve done it ourselves. So, when we say we can help you grow, we mean it.
Our approach isn’t theoretical—it’s field-proven and designed to get results.
Every strategy we implement has been tested with our own money on our own businesses first. We know what works, and we know how to scale your HVAC business quickly because we’ve done it ourselves. So, when we say we can help you grow, we mean it.
Our approach isn’t theoretical—it’s field-proven and designed to get results.
/month
The fastest way to supercharge your HVAC business is through Meta Ads (Facebook and Instagram). This service is all about generating installation leads through a repeatable system that can scale quickly while keeping you highly profitable. Here’s what’s included:
Full-service management: account setup, campaign creation, budget optimization, and creative development
Tailored strategy sessions to align marketing efforts with your business goals
High-converting offers designed to maximize your lead generation
Risk-Free Guarantee: If you’re not 100% satisfied after the first month—whether it’s the number of leads, the quality, our communication, or even the color of our shirts—we’ll refund your US$2,000 management fee. (Ad spend is not refundable.)
Ad spend not included.
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Branding isn’t just about having a logo—it’s about creating a brand that homeowners remember and trust. A well-executed brand helps you stand out from the competition, win more leads, close more deals, and increase profit margins. Our basic branding package includes:
Company story development
Tagline
Logo
Color Palette
Typography
Background visuals
Vehicle wrap design
Business card design
Your website is one of your most powerful tools. It’s not just about looking good—it’s about converting traffic into HVAC estimates. Our websites are custom-built to align with your brand identity and turn visitors into customers. Here’s what we provide:
Custom UX UI design
Website development (Webflow)
SEO-optimized copy
High-converting creatives
Full ownership and control for easy updates
Need ongoing support? We’re available to help with content creation and upkeep.
We don’t just say we deliver—we prove it. Here’s how we’ve helped real HVAC companies grow and scale fast:
Population:
2.6 million
Challenge:
Starting from scratch in a highly competitive market.
Results:
We helped grow Mom’s Heating & Cooling from CA$0 to CA$375,000/month in just 10 months, with a major focus on creating an eye-catching and memorable brand, then scaling through Paid Ads. Our campaigns targeted high-ticket installation jobs, primarily focusing on heat pumps. Once we dialed in the numbers, it became clear how to ramp up and grow consistently.
Population:
132,000
Challenge:
Increase lead flow and manage conversion rates.
Results:
In just three months, we helped Triumph scale their installation leads significantly. Around 50-60% of leads converted into estimates, with about 25% of those estimates turning into sales. This resulted in a cost per sale of CA$344 for heat pumps and dual fuel systems. As a result, Triumph needed to hire an additional salesperson and installation crew to keep up with demand.
Population:
18.4 million
Challenge:
The company was already running Meta Ads for service calls but needed more profitable installation leads to fuel growth.
Results:
After taking over their ad strategy, we focused on installation sales. In just two months, the number of installation leads skyrocketed, which directly contributed to the company’s rapid growth. The success of the Meta Ads campaign was so impressive that Absolute’s parent group has since expanded the campaign to include other brands within their portfolio, such as Brody Pennell Heating & Air Conditioning, Kahn Air Conditioning and Bob Jenson Air Conditioning & Heating.
We work with HVAC companies that can spend between $100 - $5,000/day. The minimum of $100/day is required to get solid results and scale effectively.
Results can come fast. We’ve had clients see leads within a day of launching ads. For example, one client started seeing leads after just 24 hours, and had 10 hot leads within 4 days of launching. That’s a minimum of 1 sale already.
Typically, onboarding takes about 2 weeks. However, if you have everything ready (Meta Business account, logo, photos), we can get your campaign up and running in as little as 3 business days.
If you have photos, great! We find campaigns perform best when using your own imagery. If you don’t have photos, we can use stock images, but they don’t convert as well as custom images. We’ll provide sample images from our most successful campaigns to guide you.
Good branding builds trust and familiarity with potential customers, making them more likely to choose your services over a competitor’s. A strong brand means people will click your ads more easily, reducing your advertising costs. It also allows you to charge higher prices because customers associate your company with better quality and service. Over time, a recognizable brand leads to more organic leads, word-of-mouth referrals, and increased profitability.
Yes, wrapping your vans is a smart move. A wrapped van acts like a mobile billboard, advertising your business every time it’s on the road or parked in front of a customer’s home. It helps build trust with neighbors and passersby, who will see your brand consistently, reinforcing your presence in the community. Wrapping your vans is one of the most cost-effective ways to increase local brand awareness. A single extra sale over the lifespan of the van more than pays for the van wrap.
At HyperPop, we’re not just marketers—we’re HVAC business owners who know what it takes to grow in this industry. If you’re ready to increase your revenue, generate more installation leads, and turn your business into a profit machine, it starts with a simple conversation. Book your free HVAC Growth Strategy Call today.
