HyperPop Results Triumph
Okanagan, BC · Client since June 2024
Triumph Heating & Air Conditioning
We run Triumph's installation ads, and only their ads. We did not build their website and we do not touch it, which is the point: no figure on this page is muddied by a website change. Every number here is the ad account and nothing else.
Account figures are current. The conversion measurement is from May and June 2025.
Data pulled 4 August 2026 · Last updated 4 August 2026
Triumph installs residential heat pumps and dual fuel systems across the Okanagan. Dual fuel qualifies under FortisBC, a straight heat pump under CleanBC, which is why two of the campaigns are built around those rebates.
Lifetime · Meta ad account
1,070
Install leads
CA$63.26
Cost per lead
CA$67,689
Ad spend
- Reporting period
- May 2024 – Aug 2026
- Data pulled
- 4 Aug 2026
Cost per sale · Measured May–June 2025
The two FortisBC rebate campaigns
~CA$340 Cost per sale
- Leads
- 383
- Cost per lead
- CA$46.65
- Booked an estimate
- ~55%
- Estimates that closed
- ~25%
383 leads at CA$46.65. Roughly 55% booked an estimate, and about 25% of those closed. That lands cost per sale around CA$340, on installs that run five figures. Measured across the two FortisBC rebate campaigns in May and June 2025. We haven't re-measured since.
The ads we ran
The actual creative.
Most case studies never show the ad. These are two we ran on the account above.
We built both of these start to finish. The equipment in them is rendered with AI, not photographed, built to match the exact models Triumph installs. The homeowner is looking at the real product they would get, not a stand-in.
Most contractors do not have photos they can put in an ad. What comes over is a phone shot of a mechanical room, a dirty floor, someone's tools in the frame. Fine for a job file, useless for an ad. The usual fallback is stock photography, which is worse: generic, obviously not their work, and the same handful of images their competitors are already running.
So we render the equipment the contractor actually installs, accurately, and build the ad around it. No photo shoot, no waiting on files that may never arrive, and the homeowner sees the product they would actually get. When Triumph has sent us usable photos we have run them. This is what fills the gap when there are none.
How the leads are qualified
Someone has to type an answer.
We run Higher Intent Instant Forms with an open-text qualifying question on them. To submit, a homeowner has to type an answer, not tap through a couple of prefilled screens.
That filters the accidental submissions and the people who were never going to pick up the phone. It costs us volume, on purpose. Anyone can produce cheap leads. The question that matters is whether a tech ends up at the house.
What the owner did with it
He hired to keep up.
Triumph added a salesperson and an installation crew in the first half of 2025, the same window the cost per sale above was measured in.
That is the owner spending his own money to meet demand. A conversion rate is a number we would be asking you to trust. A crew on payroll is a decision he made because the calendar filled up.
Want your own account read this way?
If you were on the call, you have my number. If you are the partner reading this after, book thirty minutes and I will walk you through your own market: what a lead costs, what it converts to, and what we would run.
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